hi, i’m catrina

Catrina Ossmann is a marketing leader for nonprofits, associations and cause-based organizations.

As the founder of Clever Ideas Marketing®, she simplifies the often complex, cookie-cutter and outdated approaches to cause-based communications with a focus on mission-driven marketing that connects and converts. With her Nonprofit Marketing Made Simple™ programs, her clients reclaim their time, find focus and advance their core mission with increased reach, impact and growth.

Catrina believes in paying it forward and that even small acts of kindness can make a difference and empower others. She is active in her community and loves to network as an active member of Adrian Morning Rotary and the Greater Lenawee Chamber. She is also a Certified Speaker, Trainer and Coach with the Maxwell Leadership Team.

When she’s not clearing notifications from social media accounts, you can find her enjoying cold brew coffee, reading, watching sports or binging old Twilight Zone episodes.

Nonprofit Marketing Classes start Tuesday. There are a few spots left! #NonprofitMarketing #SocialMediaTips #NonprofitSocialMedia #EmailMarketing #Events #EventPromotionIdeas #AdrianMI #LenaweeCounty
Do you help a local nonprofit with marketing 📣 Looking for new ideas and best practices for promoting the organization? Join me for these sessions in May! Sign up online (link in bio). #AdrianMI #LenaweeCounty #NonprofitMarketingMadeSimple #Nonp
Double-check that every email you’re sending is 100% relevant to your audience to avoid the spam/junk folder. Ask yourself 3 questions before pressing “Send.” 1 Does my subject line match the content of my email? 2 Does my content
There are 3 things to do if you want your volunteers to be more involved in your marketing efforts. Decide what you’d like them to do. Make it easy for them to do the task. Ask them to participate (and be specific). Now, let’s say y
I work with a local library, and they shared one of their most-asked questions with me: “Do you need a library card to attend this event?” The answer is “No,” but since they’ve been asked the same question so frequentl
Does your nonprofit only have big fundraising events planned this year? What about smaller events? Here are my favorite non-fundraiser events to plan with my clients!
Does your nonprofit have a strong brand identity? If not, here’s why you should consider investing in one. A strong brand identity can help your nonprofit: 👉 Be memorable. 👉 Build trust in the community. 👉 Be easily recognized in crowde
You have been asked last-minute to speak in front of a group about your organization. Do you have something ready? If not, here are some ideas for a ready-to-go presentation: 1️⃣ Basics about your nonprofit Include your mission/vision/values, wh
Local nonprofit leaders 📣 Looking for new ideas and best practices for promoting your organization? Join me for these sessions in May! Sign up online (link in bio). #AdrianMI #LenaweeCounty #NonprofitMarketingMadeSimple
If you are relying on volunteers for social media marketing or your website updates. What happens if they leave? What if their account is hacked? What if what they're doing isn't working or you don't like it? Your marketing is too important. You
Investing in marketing is a must if your nonprofit is looking to expand its audience. 💻 Updated Website 💬 Social Media Marketing/Ads 📧 Email Marketing 📣 Marketing Plan for Events 💌 Mailings #NonprofitMarketing #NonprofitMarketingMadeSimple #S
Everyone loves saving time and energy, and with email marketing automations, your nonprofit can do both! Email marketing automations can help your nonprofit... 📧 Welcoming new subscribers (in a welcome series). 📧 Confirming event registrations a